Google has recently announced changes to their SEO algorithm for ranking sites. The changes are aimed at improving the experience for mobile users. Smartphones and other devices such as tablets are changing the way we search for information online. People are now connected 24/7 and the times of waiting until you get home to check out something online are long gone.
If your website is not optimized for all devices then you may be punished as a result. To ensure this doesn’t happen you need to look at Responsive Web Design.
Responsive Design: Changing the Customer Experience for the Better
It has often happened to me when a friend would share a link with me, I would open it on my mobile and I would have to pinch and scroll to navigate the site. This is extremely frustrating for the user and contributes to a high bounce rate on a website. More and more businesses are embracing Responsive Design for this very reason. In fact internet giant Google recently announced that it prefers sites with responsive design:
Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices.
Developing a site on this eliminates the cost and time of developing a site for both desktop and mobile. Developing one site that adapts to a device is the future of the web design industry.
You have one chance to make a first impression and businesses need to make that count by ensuring their website is user friendly and caters for the needs of their potential customers and end users.