have to pinch and scroll to navigate the site. This is extremely frustrating for the user and contributes to a high bounce rate on a website. More and more businesses are embracing Responsive Design for this very reason. In fact internet giant Google recently announced that it prefers sites with responsive design: Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices. Developing a site on this eliminates the cost and time of developing a site for both desktop and mobile. Developing one site that adapts to a device is the future of the web design industry.