With the growth people using smartphones and tablets to access the internet, it has become essential to create a website that works across all platforms. Responsive web design started growing in popularity in early 2012 and is now a crucial component for all websites to have. To explain responsive web design simply, it means that the webpage reshuffles itself to display optimally depending on what sort of device it is being viewed on, be it a phone, laptop or tablet. It is very user friendly. Prior to responsive web design, website owners would have to update their desktop website and their mobile website separately, which took twice the time.
There are a few reasons why SEO likes responsive web design, which are outlined below.
Google Loves Responsive
If Google likes it, you better site up and pay attention. Google say that Responsive Web Design it is not only the best way to target mobile users, but it also prefers mobile optimized sites when presenting results for searches made on a mobile device. This is especially true when mobile users search for local services.
In some sections, there still is a debate regarding weather a separate mobile website or a single responsive website is the best option. But in regard to SEO, Responsive Web Design is by far the better option. One of the primary reasons that Google thinks that a Responsive Web Design is better, is due to the fact that Responsive Websites only use one URL, set of pages and files which makes it much easier for Google to crawl and index content, whereas separate mobile website have their own URL and different HTML which makes it harder for Google to index.
One Website, One URL
There are some instances when a separate mobile version can work well. If the website features a lot of content (news websites), a mobile website with its content carefully refined for mobile browsing can be handy due to the fact the vast amounts of content could make a responsive website a “scrolling version”.
From a Search Engine Optimization point of view, the main problem of having a separate mobile website is the fact that you have to build the authority of this site from scratch, and the majority of separate mobile sites don’t rank well in search engines, as they are canonicalized to their desktop counterparts. On the other hand, a responsive redesign of you website will let maintain your back links, and will result in you being able to focus your SEO on one single site. This means all of your links will be directed to the one domain (as opposed to one mobile website & one desktop site), giving your responsive website a boost in the Search Engine Results Page (SERP).
In addition, with a responsive website, you can build social shares for just one URL, and if the site does get shared, whatever device the site is viewed on, all of the content will be easy to navigate and have clear content.
High Bounce Rate Reduced By Responsive Design
If a certain website is ranking well with Google, but does display well on all devices, then bounce rate will be a big problem for them. Mobile websites suffer badly for high bounce rates when the content is too watered down or different from the content displayed on the desktop site. If there is a high bounce rate from a website, Google will interpret this as a sign that the website isn’t offering relevant content to the websites users and as a result will lead to a drop on the rankings.
However, by having a responsively designed website, the content seen on all devices will be same and it will also be displayed optimally. When choosing Responsive Web Design, there is no need to sacrifice the content displayed and this will ensure that visitors will always receive the information that they are looking for, which will keep them on the page.
User Experience Is Enhanced
Websites are basically a content sharing tool. All sites that are user friendly make it much easier for visitors to find, absorb and pass on their content. Above all, responsive design places huge emphasis on designing for the user. With the user experience being a big ranking factor, it makes sense that Google is encouraging developers to embrace Responsive Web Design.
When visitors are browsing a site via their mobile or tablet, they should be able to view all of its content as easily as desktops users do. Using an example, if a person finds something that they like on a particular website while on their desktop, and they want to send it to a friend who will view it on their phone, if the website is responsive the content will work just as well on their screens as it did on the desktop.
Having a Responsively Designed website aids modern websites attract modern users, who are increasingly likely to browse the internet using a mobile device, but who still fully expect their desktop experience to be a smooth as ever. Having a Responsive web design is the best way to make the most of mobile and tablet traffic, offering visitors the best possible user experience and while increasing Search Engine Results!
If you want to get a Responsively Designed Website, contact Jef Media today. We can design and develop a custom website for your business and also help with your SEO.
Contact us today!
Visit: Unit 4, Galway Retail Park, Galway